Einstein knows

The Patron Saint

"It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law." - Louis Sullivan

Our version of Design Thinking was inspired by the "Father of the Skyscraper."

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Influenced by IDEO's work, we've bent the Design Thinking framework to our wills! We call it "The Sullivan Method." We divide Design Thinking into three phases: 

  1. Function
  2. Form
  3. Aesthetic
The Sullivan Method
Everything begins with EMPATHY. In order to correct find a solution, we have to ascertain the problem we need to solve. Speaking to our users is extremely necessary. We can use observations, surveys, and interviews to help us.

ANALYZE the data when garnered to determined the possible problem when need to find a solution for.
We know that the problem are, but what could be the solutions? IDEATING allows us to brainstorm a myriad of ways that could potentially be successful.

After carefully examining the results of our ideation, we can choose a few of the ideas to PROTOTYPE.
After prototyping, we need to TEST the solutions. We can use observations, surveys, and interviews to garner FEEDBACK that will allow us to improve our prototypes.

We can create new 
ITERATIONS of our product or scrap it and try something different.